Just over 20 years ago, CliC CEO Ron Lando set out to create the most convenient and stylish readers on the market that would always be around you.

After 18 months of research and development, the CliC design proved the feasiblity of the lightweight front connecting concept.

Over the years, CliC Eyewear won the Vision Choice award at the International Vision Expo. New products with this type of common sense appeal are not introduced every day. Experts in the industry have noted, CliC's front connection technology is one of the best eyewear innovations since glasses were invented.

International Vision Expo and Conference Logo CliC Eyewear Award

According to Shades of Charleston write-up on the award, "The eyeglass industry was waiting for new ideas. Throughout the 80's and 90's Lando consulted on several major eyewear manufacturing and design initiatives. Many of today's leading eyewear brands can trace their original designs and current success to Lando's efforts and ideas. “New products with this type of common sense appeal aren't introduced every year," explains Lando, “and this was it.”

Not only were customers delighted with CliC, CliC eyewear won the Vision Choice award 2 years running at the International Vision Expo for best new product. Time magazine called CliC's front connection technology: “The best eyewear innovation since glasses were invented.”"

CliC Headquarters, Appleton, Wisconsin

In 2019 ownership changed to Rick Dercks. As an accomplished business owner, Dercks is known for his approachability and innovative thinking. Since the change of ownership, CliC Eyewear has continued to provide high quality glasses to CliC lovers around the world from its headquarters in Appleton, Wisconsin.

Staying true to the original concept, CliC's front magnetic connection ensures your glasses will never leave your sight (pun intended). They comfortably hang around your neck, which makes them nearly impossible to misplace.

Educational Resources (by topic or phrase): Shades of CharlestonInternational Vision Expo

December 05, 2022